Should SEO be an Ongoing Digital Marketing Task?
When discussing our SEO services with clients, we are often asked, “How long do we have to do this to get 'results'?” ‘Results’ could be new leads, an increase in contact requests, or higher sales, but you can't expect to see them overnight.Read More
Is Content Marketing Still Worth It?
Is content marketing still worth investing in? For more than 90% of marketers, content marketing budgets have continued to climb or at least remained the same over the past few years, and here are some reasons why you should still consider it a priority!Read More
What Can You Learn From Social Media Influencers?
Who is a social media influencer? As the term indicates, that’s someone who has gained a lot of credibility and influence in the world of social media. There's a lot you can learn from them to help you build and improve your own social media presence.Read More
An Introduction to Programmatic Advertising
If you’ve browsed the internet today, it’s likely you’ve seen a digital ad that was placed using programmatic media buying, but what does that even mean? Most people only have a vague idea and this article will introduce you to the basics of programmatic.Read More
GDPR: What You Need to Know
Who owns customers’ personal information and how organizations use and manage it? The debate has been raging for years, but the newly-enforced General Data Protection Regulation (GDPR) in the EU has turned the tables for businesses around the world.Read More
Kickstart Your Digital Transformation Journey with Digital Marketing
Digital transformation means changing the way you do business in the digital era. You'll need to consider business objectives, processes, skills, strategies and tactics on all levels. Failing to embrace digital change could put your business at risk!Read More
An Introduction to Headless CMS: A New Wave on the CMS Landscape
You've probably heard the buzzword "headless CMS" before, but it's not entirely new. Headless CMS has its roots in decouples CMS, and it's becoming increasingly popular content management model for businesses and organizations. But what is it, really?Read More
Google Analytics for Beginners: 9 Metrics to Watch
If you are a marketer or someone managing a website, you should be using Google Analytics. It’s a no brainer. It can also be pretty overwhelming to dig through all that data, especially if you’re new to the platform. Newbies, here are 9 metrics to watch!Read More