What Does It Mean to Be a "Technology First" Agency? 11.30.18

As a business owner, manager or entrepreneur, you understand the ins and outs of your business. But between increasing sales and conversions, keeping up the quality and output levels, hiring new staff and scaling, and any other responsibilities you may have, it can get tricky to find the right balance.

When you work with a “technology first” agency like New Angle Media, the technical aspects of marketing are handled for you, giving you the time to focus on the business and non-technical aspects of marketing. More importantly, it helps you understand and adopt technologies to run your business more efficiently.

Why is this important?

Today, technologies like artificial intelligence are changing the very face of business in almost every imaginable industry. It’s easier than ever to integrate an AI algorithm layer into your software or platform or tailor it especially for your business needs by developing customized tools and processes.

Technology can help you drive better customer engagement, increase your leads and conversions, and even equip you with all the data you need to make better business decisions – for allocation of resources, investment and ROI reporting or the scheduling of activities.

Besides automating processes that can make your daily activities faster and more efficient, technology helps businesses make the right decisions at strategic intervals. Technologies like machine learning, for instance, has many advantages.

By analyzing information from the data you collect on your own business, your clients and prospects, AI algorithms can tell you a lot about what is going on apart from what’s visible on the surface. It can effectively monitor your business, telling you what part of your company is falling behind, when it is the right time for you to scale up, and even whether you’re employing winning strategies. AI can help you detect fraud, and even provide predictions on various business activities. It helps you build a protective layer of security around your organization and protect you from attacks in real time.

What is a “technology first” agency?

Getting to the basics, a technology first agency focuses on the technical aspects of marketing while creating new technology ourselves. As a technology agency, there are many advantages you can expect when working with us.

Unlike traditional agencies, we have a deeper understanding of technology that goes further than just the latest trends, innovations and news in the industry. Our network of resourceful contacts in the tech industry can help you target the right clients as well as audience for your business. With our in-depth understanding of the market, a solid knowledge base and an understanding of your company, we put ourselves in a good position to make recommendations and consult on how you can best utilize your talents and skills.

Technology first agencies create tools

Hiring a “technology first” agency means guaranteed and deep tech-support for every aspect of your business. Whether for yourself or your client, we customize and create software that isn’t readily available in the market.

If you’re looking for tools to solve existing problems, or ways to make your daily operations more efficient and automated, we can provide the right solutions for you. For an example of our expertise in this area, take a look at the Honeywell Aerospace Performance Accelerator web application we created.

Technology research is purely data-driven

From the production and distribution of your product or service, to customer feedback, demographics and sales, “technology first” agencies are driven by hard numbers and big data. With that, we can suggest modifications or customization of your product to better suit your business.

Tools can mine your social media data to tell you what customers are saying about you, what your outreach levels are and what strategies are working best for you. They can tell you whether a customer really does want your product, or even if you’re about to lose a customer. All the available data is processed and compiled in such a way that it can be organized and managed well and is easily accessible when you need it.

Final thoughts

For a business owner who isn’t tech savvy, learning about the different aspects of technology can feel next to impossible. While there are many resources for self-learning online, hiring a “technology first” agency might be the best bet for your business needs today.

With the technology revolution transforming businesses across the board, managers and employees alike can focus on the more complex, interactive and human components of business and marketing, and leave the rest to technology. Having a tech-focused agency partner on your side can be an incredible competitive edge for this reason.

If you’re struggling to find a balance between keeping up with your company analytics, data and important tech trends, New Angle can help. As your marketing (and technology-focused) arm of your business, we can take the tech burden off your shoulders so you can focus on what’s more important – your customer.