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My Email Marketing Pet Peeve

• Personalization
• Email Marketing

Email marketing is still one of the best ways to catch your audience’s attention in a place they frequent quite often: their inbox. Personalization in your email marketing can delight your audience, but if not done properly, can backfire.

Fueling Your Business with the Power of Web Apps

• Development
• Enterprise
• Web Development
• web apps
• web application

Web apps are getting faster, more powerful, and easier to use, while the process of building them is vastly different than it was a few short years ago. Today, web apps are the backbone of enterprise-grade front-facing applications.

'Through-Partner' Channel Marketing and How It Works

• Digital Marketing
• digital advertising
• Channel Marketing
• channel partners

In the first part of our three-part series, we introduced you to ‘to-partner’ marketing and its role in a channel marketing. In this second part, we’ll shed some light on ‘through-partner marketing.

Providing Value Through Effective Channel Marketing

• Digital Strategy
• Digital Marketing
• Channel Marketing
• channel partners

You’re working hard. Your sales and production teams are, too, but your competitors are working just as hard. In such a crowded marketplace, how do you differentiate yourself and keep innovating while generating enough sales?

Growing Your Revenue Through the Channel

• Channel Marketing
• channel partners

Distribution or launch can be the most stressful stage of the product life cycle, and channel marketing can become key to growing the success of your business. The good news is you don't have to settle for lower sales if you yourself have low bandwidth.

To, Through and With: The Why's and How's of "To-Partner" Channel Marketing

• Channel Marketing
• channel partners

While each channel function is essential to work effectively with your channel partners, each of them requires different types of resources and marketing activities, so it’s important to know the differences. Let's discuss "to-partner" channel marketing.

Community Development 2019: Tips to Build Your Following

• community
• Social Media
• Community Management
• Digital Marketing

Social media is an incredibly powerful platform to reach and influence more people than you could ever imagine. But it's not easy when every brand is trying to do the same thing. Why should you develop a brand community?

Tips for an Effective Channel Marketing Strategy

• Marketing
• Digital Strategy
• Digital Marketing
• Channel Marketing
• channel partners

Channel marketing is an effective way to boost your reach and revenue, along with that of your channel partners. How do you stay ahead of your your competitors with a strategy that works for you as well as your partners?

Reminder! Have You Updated Your Copyright?

• Website
• Website Redesign
• Web Development
• Copyright

We’re already into the second month of the year, and if you still haven’t updated the copyright year on your business website, you should go do it right now!

Trends to Watch in Programmatic Advertising This Year

Among the various trends that have sprouted in the digital ad landscape, programmatic advertising, a software-driven process of buying and selling of digital ad space with improved targeting and quicker, cheaper and better results, is the fastest growing.