Hitachi wanted to create a video that would introduce the Hitachi Unified Compute Platform for SAP HANA for the SAP TechEd Conference. Because SAP HANA is a database management system, visually the content and analytical information can lack interest and excitement. Our objective was to show what Hitachi UCP Select for SAP HANA can do for the end user by using a mixture of motion graphics and vector art. We broke the graphics down to their simplest form and used kinetic typography to drive the action throughout the video.