Our Work : Case Studies
With its 2007 Annual Convention on the horizon, the Realty Executives International marketing team wanted to increase attendance and generate a level of excitement, awareness and cohesiveness that hadn’t yet been achieved at the Convention amongst its internal constituents.
Post-convention efforts would rely heavily on interactive media to make Convention materials, keynote speaker presentations and breakout sessions available to the entire family of Realty Executives International agents and reinforced the innovative, tech-savvy brand that the company sought.
That’s where we came in...
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Hearst Corporation, one of the nation’s largest diversified media companies, needed to develop an online counterpart to their print publications targeted at electronic engineers. The content had to be interactive, easy to produce and compelling to the electronic engineering community.
Most importantly, user metrics and generated leads needed to have extensive tracking capabilities and integrate with existing databases. Email marketing would also be used extensively to promote new vendor webcasts and the site in general...
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