Press Room : inFOCUS Newsletter
Quarter 1, 2009
Special Edition: An Inside Look at a Newly Developed Corporate YouTube Site. What does this mean for you?
Online video has changed the way companies operate, opening up a new world of marketing and business development opportunities. The ability to create a rich user experience while tracking user behavior and activity is the holy grail for marketers in nearly any industry. Welcome to the next phase of online video: YouTube-like websites for Corporate America. Our latest project Avnet OnDemand doesn't just leverage the benefits of individual online videos – it creates a community for other companies to reach out to Avnet's customers and partners with existing and new online video.
We've identified three ways this concept will benefit you.
Instant Video Uploads
We all know online video is available 24/7, yet to corporations, the ability to upload and stream videos instantly at anytime from anywhere is vital. We developed a portal which features online video transcoding, which mimics the YouTube-like model for uploading video. It's easy, instant and doesn't require a lot of technical knowledge to complete. Users can literally upload and share their videos in minutes.
“You Pick” Programming: Archived, Live or Scheduled
Avnet OnDemand is like a targeted television network for its audience. We can create similar “television networks” for any business, featuring live programming, archived videos or even channels with scheduled programming like we're used to at home. This flexibility is essential for communicating in our constantly on-the-go, connected lifestyles.
Invaluable Tracking and Reporting
Drumming up leads can sometimes feel like you're shooting in the dark. The tracking and reporting system that we developed takes a lot of the guess work out of lead generation. Our analytics reports are completely customized to your specifications. They can feed you information such as how long a viewer has watched a given video, average viewer drop-off by video, which users watched which videos or clicked which links, and views by date.
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