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New Angle Media Announces Three New Projects

December 13th, 2007 - Phoenix

New Angle Media (www.newanglemedia.com), a Phoenix-based interactive marketing firm, announced three new projects that leverage online video, e-mail marketing and event planning services. The clients are Hearst Corporation, General Dynamics and Cole Companies.

“We utilize the latest online technologies and tools available in order to provide our clients with a multi-faceted, interactive experience,” said Steve Roberts, partner and business development director.

Hearst

New Angle is working on four projects with New York-based Hearst (www.hearst.com), one of the nation’s largest diversified media companies.

New Angle has redesigned and developed Hearst’s Distribution Insider e-newsletter (http://distributioninsider.electronicproducts.com), sponsored by Avent, which covers electronics supply and demand.
New Angle is also developing 15-minute Web seminars for the electronic engineering community: www.eetechbrief.com. More than 50 Web seminars have been posted so far, and about four new seminars will be posted on a monthly basis.
Hearst Advantage (www.hearstadvantage.com) is set to re-launch at the end of January. New Angle has compiled media content focused toward marketers, including print publications, online publications, editorial calendars and editor contact information. All information is geared toward the electronic engineering community.
New Angle is developing a lead generating quarterly e-newsletter (http://EPinfo.com) and Application Resource Material (ARM) Web site that allows Hearst to generate contacts and build its database. This e-newsletter will be pushed to more than 300,000 engineers.

General Dynamics

New Angle is launching a cutting-edge, behavioral marketing Web site with General Dynamics (http://www.gdc4s.com) in January. It features a Web portal that houses interactive, 3-D geographical scenes that display General Dynamics’ products in the environments in which they operate . New Angle has developed seven different environments that utilize Adobe’s Flex™ technology, the next standard in Rich Internet Applications (RIAs), in addition to a 3-D classroom that serves as an informational depository for white papers, video downloads and other publications.

General Dynamics has also tapped New Angle’s event planning division to lead promotional marketing and on-site management of General Dynamics’ participation in the Information Assurance User Conference and Training to be held May 2008 in Las Vegas. About 2,000 defense contractors and employees are expected to attend the conference. New Angle is currently developing a theme, messaging, branding and graphical elements as well as online and on-site registration systems. Both registration systems are designed to capture and record participant data to be used in future marketing campaigns.

General Dynamics is based in Virginia with its C4S division located in Scottsdale.

Cole Companies

New Angle is creating e-mail marketing campaigns and targeted Webcasts for Cole Companies (http://www.colecapital.com), a commercial real estate investment firm based in Phoenix. E-mail blasts are being sent to investment firms across the country to promote its services, and industry professionals can participate in live, dual Webcasts where users can submit questions from around the nation. These Webcasts will then be archived in a portal that is developed by New Angle.

For more information, visit www.newanglemedia.com.

Please send all media inquiries to Andrea Aker, of Aker Ink, at (602) 339-7339 or andrea.aker@akerink.com.

About New Angle Media

Founded in 2003, Phoenix-based New Angle Media is a full-service, interactive marketing agency that provides custom, end-to-end solutions to grow businesses of all sizes. The New Angle team utilizes the latest technologies to enhance marketing communications with digital, video, audio and print components. Additionally, it provides overall strategic planning, branding/identity services and on-going support.

New Angle serves as a single source for innovative marketing needs, employing experts from many facets of digital marketing and media in order to offer specialized services under one roof. This includes: interactive Web site development, information systems design and database integration, audio/video production with an in-house webcast studio, mobile camera crew and e-mail marketing.

For more information, visit www.newanglemedia.com or call (602) 840-5530.