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Taking Energy Forward

First Solar, a global leader in utility-scale photovoltaic solar energy, needed to redesign and develop their corporate website used by sales teams, customers and investors. Its international team enlisted the help of New Angle Media to achieve these goals.

This project’s requirements included updated site navigation, mobile compatibility, content restructuring and international versioning and translation, as well as optimized Sitecore workflows and best practices. First Solar needed an agency which could adapt to the fast pace of the solar industry, had extensive experience with Sitecore® development, and would provide strategic consulting as part of the project.

New Angle assessed the challenges First Solar was facing and proudly accepted the project. We began by analyzing the current website structure and design.

Brainstorming

Applied Techniques

  • Mobile Application
  • UX
  • Cordova
  • Sitecore
  • SalesForce
  • Marketo
  • 3D Modeling
  • Product Video
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Our Approach

New Angle agreed to embed a member of our team into the First Solar office two days each week to further collaboration with the project’s stakeholders. This streamlined the progression of the project and ensured more seamless workflows and content delivery.

In addition to the design and development, we provided consultation for how to set the site up for the best regionality, develop modular strategy, and create easy to understand workflows.

New Angle’s team also provided a Digital Style Guide for First Solar’s worldwide team which helps deliver standardized best practices for a more unified experience and world-class branding for more effective content marketing.

Style Guides
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We would recommend NAM to others. They have become First Solar’s preferred vendors for video and digital work. We expect our partnership with New Angle to last for a very long time."

The Results

First Solar’s new global, corporate website showcases their products as well as their international presence as a leader in the solar market. The new content strategy helped to keep things organized and provide a roadmap for future additions to the site. Mobile optimization has improved the customer experience for the on-the-go user. The streamlined backend offers a better experience for First Solar’s employees and vendors and, with the inclusion of the style guide and code snippets, changes are easily facilitated.


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